MARKETING COLLATERAL
Marketing collateral plays a critical role in how organizations communicate, educate, and build trust. From thought leadership and demand generation to sales enablement and customer engagement, I create brand-aligned assets that support business objectives and deliver measurable impact.
Annual Report
hr for health annual state of HR report
Creative Direction / Information Design / Demand Generation / Thought Leadership / Client Partnership
Developed the creative platform and visual design system for HR for Health's annual State of HR Report, transforming complex industry data into an engaging, user-friendly thought leadership experience. Designed to support demand generation and brand awareness efforts, the report combines compelling storytelling, intuitive navigation, and accessible information architecture to improve content discoverability and audience engagement.
brochure / infographic / swag
CARROT MARKETING COLLATERAL
Creative Direction / Brand Systems / Marketing Collateral / Brand Awareness / Visual Storytelling
Created a scalable collection of marketing collateral that extended the Carrot brand across educational, promotional, and event-focused initiatives. By applying consistent visual systems across diverse formats, the work strengthened brand recognition, supported audience engagement, and created a cohesive experience across multiple touchpoints.
corporate brochure
prime insurance company brochure
Creative Direction / Brand Elevation / Information Design / Corporate Communications / Visual Storytelling
Developed a flagship corporate communications piece designed to elevate Prime Insurance Company's brand perception and strengthen its market position. Through strategic information design, visual storytelling, and a more sophisticated brand expression, the brochure transformed complex business information into a polished, credible experience that better reflected the organization's expertise and value.
RESOURCE CALENDAR
HR FOR HEALTH HUMAN RESOURCES CALENDAR
Creative Direction / Audience Engagement / Information Design / Brand Awareness / Client Retention
This resource is an annual engagement asset that combined practical HR resources with thoughtful brand storytelling. By organizing key compliance dates, filing deadlines, and industry events into an accessible, visually engaging format, the calendar provided ongoing value to clients while strengthening brand awareness and year-round audience engagement.
campaign kit
nationwide insurance Women & Investing campaign Kit
Creative Direction / Advisor Enablement / Audience Segmentation / Campaign Strategy / Demand Generation
Developed a strategic advisor enablement campaign focused on helping financial professionals better serve and retain female clients nearing retirement. Built around key audience insights, the campaign provided educational resources, conversation frameworks, and supporting materials that empowered advisors to strengthen relationships, build trust, and deliver greater long-term value.
