PACKAGING &
DIMENSIONAL DESIGN
Physical touchpoints create opportunities to make a lasting impression. From product packaging and dimensional direct mail to onboarding kits and promotional experiences, these projects demonstrate how thoughtful design, production expertise, and brand storytelling can transform ordinary interactions into memorable moments.
product packaging
carrot rebranded product packaging
Creative Direction / Packaging Design / Brand Evolution / Production Design / Client Partnership
Developed branded product packaging as part of a broader identity evolution, extending the Carrot visual system into a tangible customer touchpoint. The result was a clean, recognizable packaging experience that reinforced the brand while maintaining production-ready practicality.
dimensional direct mail
nationwide DIRECT MAIL CAMPAIGN WITH WEB KEY
Creative Direction / Dimensional Design / Direct Mail Marketing / Print Production / Client Partnership
Partnered with account, marketing, and print procurement teams to develop a "best-in-class" dimensional direct mail experience designed to welcome new advisors and increase engagement with Nationwide's retirement planning resources. The campaign combined tactile interaction, digital engagement, and strategic messaging, resulting in advisor engagement rates well above benchmark and becoming a top driver of website traffic.
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