visual design
Digital experiences require more than great design—they require consistency, scalability, and speed. From editable templates and email campaigns to social content and landing page assets, I create scalable brand systems that empower teams to move quickly while maintaining a cohesive visual experience across every touchpoint.
templated brand assets
CARROT BRAND SYSTEM
Creative Direction / Brand Systems / Scalable Design / Marketing Enablement / Visual Design
Developed a scalable digital asset system that operationalized Carrot's newly evolved brand across marketing channels. By balancing flexibility with governance, the templates empowered teams to create content quickly while preserving visual consistency, strengthening brand recognition, and supporting a cohesive customer experience at scale.
brand awareness & conversion campaigns
carrot social media campaigns
Creative Direction / Campaign Development / Demand Generation / Brand Awareness / Performance Marketing
Created a scalable social campaign system that supported multiple stages of the marketing funnel, from brand awareness and thought leadership to lead generation and conversion. By aligning creative messaging with audience intent and business objectives, the campaigns helped establish a consistent digital presence while driving engagement and performance across key marketing initiatives.
Demand Generation Campaign
AI Trust Campaign
Creative Direction / Visual Design / Demand Generation / Thought Leadership / Client Partnership
Partnered with client stakeholders to develop a demand generation campaign that positioned eAssist as a trusted leader in AI-assisted revenue cycle management, translating complex industry challenges into a clear and compelling campaign narrative.
