ui, Web & app design
Digital experiences should do more than look good—they should make complex information easier to understand and act on. From dashboards and web applications to interactive tools and digital products, these projects focus on clarity, usability, and translating data into meaningful insights that support better decision-making.
PERFORMANCE DASHBOARD
quarterly business review dashboard
Creative Direction / UI Design / Information Design / Dashboard Design / Visual Design
UI design for a Quarterly Business Review dashboard that transforms complex revenue cycle data into a clear, client-friendly performance story. The tool highlights key performance indicators, quarter-over-quarter trends, and strategic opportunities, helping account teams communicate value and guide more productive client conversations.
UI CONCEPT DEVELOPMENT
app prototyping screens
Creative Direction / UI Design / Interface Prototyping / Information Design / Visual Design
Created prototype application screens and supporting digital assets to help communicate product concepts and future-state vision. These exploratory designs were developed as marketing and stakeholder-facing tools rather than production-ready application interfaces.
APP REFRESH
PRACTICE BOOSTER MOBILE APP REFRESH
Creative Direction / UI Design / Mobile Design / Information Architecture / Client Partnership / Visual Design
Partnered with stakeholders to evolve the Practice Booster mobile experience through updated interface concepts, streamlined navigation, and a refreshed visual system. The work balanced user needs, business objectives, and long-term product growth.
CONVERSION LANDING PAGE
VIRTUAL FIELD EVENT LANDING PAGE
Creative Direction / Landing Page Design / Conversion Design / Campaign Development / Visual Design
Developed a conversion-focused event landing page that combined immersive visuals, promotional storytelling, and strategic calls to action. Designed to generate excitement before the event, the experience supported both attendee registration and broader sales objectives.
WEBSITE EVOLUTION
eAssist WEBSITE EVOLUTION
Creative Direction / Web Design / Brand Evolution / Conversion Design / Client Partnership / Visual Design
Developed an updated web experience as part of a larger brand evolution initiative. By simplifying content structure, strengthening visual hierarchy, and aligning the site with the refreshed brand, the redesign created a more intuitive and conversion-focused experience for prospective clients.
EVENT EXPERIENCE DESIGN
DSO LEADERSHIP SUMMIT EVENT SITE
Creative Direction / Event Experience Design / Web Design / Visual Design / Client Partnership
Developed a branded event experience that balanced conference information with promotional storytelling. By pushing the visual identity beyond traditional corporate conventions, the site generated excitement and reinforced the DSO Leadership Summit's position as the premier event for emerging group dental practices. The creative platform extended across event signage, digital displays, swag, and collateral, creating a cohesive experience across every attendee touchpoint.
