publication design
Publications are powerful tools for education, lead generation, thought leadership, and customer engagement. From digital guides and ebooks to long-form manuals and print publications, these projects demonstrate how thoughtful information design can transform complex content into accessible, engaging experiences.
digital whitepaper
the future-proofing guide for modern eye care practices
Developed a digital publication that combined industry insights, educational content, and brand storytelling into a cohesive thought leadership resource. Careful information design and editorial structure helped make complex topics approachable while supporting audience engagement and lead generation goals.
Creative Direction / Publication Design / Information Design Thought Leadership / Client Partnership
co-branded practice guide
dental acquisition checklist
Creative Direction / Publication Design / Information Design / Lead Generation / Client Partnership
Developed a co-branded practice acquisition guide that combined educational content with actionable planning tools. Designed to simplify a complex business transition, the publication delivered value to prospective clients while supporting lead generation and strengthening strategic partnership visibility.
THOUGHT LEADERSHIP EBOOK
AI in dental billing
Creative Direction / Publication Design / Information Design / Thought Leadership / Demand Generation
Developed a thought leadership publication that explored the impact of artificial intelligence on dental billing and revenue cycle management. By combining educational content, research, and practical guidance, the ebook helped position eAssist as a knowledgeable industry voice while supporting lead generation and client education objectives.
CAMPAIGN MAGAZINE
financial you MAGAZINE
Creative Direction / Editorial Design / Information Design / Content Marketing / Cross-Functional Collaboration
Developed a custom magazine for Nationwide's Women & Investing campaign in collaboration with strategy, project management, and content teams. Combining editorial storytelling, educational content, and accessible information design, the publication was created to help women feel more confident discussing financial planning and investment decisions. The result became one of the campaign's most successful engagement tools, with the initial print run distributed within weeks of launch.
print, digital & audio publishing
IN MY JESUS ERA DEVOTIONAL & PRAYER JOURNAL
Creative Direction / Editorial Design / Publishing / Content Development / Product Development
Developed and published a 40-day devotional and prayer journal for young women, leading every aspect of the project from content creation and editorial design to branding, production, and launch. The result is a cohesive print, digital and audiobook that combines thoughtful storytelling, accessible design, and a clear audience focus.
